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Wines of Chile announced today the winners of the third Independent Wine Merchant Awards. Participating merchants were asked to promote Chilean wines during the month of September using their creativity and promotional support.
Michael Cox, Director, Wines of Chile – Europe, said “The entrants really raised the bar this year. The calibre of entries was outstanding. Merchants showed the real commitment and enthusiasm providing their customers with choice and quality whilst educating and persuading their customers up to trade up premium Chile. The winning merchants communicated real passion for Chile.”
Some of the ingenuity shown included customer dinners using Chilean food and recipes, playing Chilean music in store, quiz nights, tastings and events, supported by newsletters and other social media activities. One merchant recorded an uplift in sales of Chilean wines by 600%
The five winners are to receive £500 plus a buyers trip to Chile in January 2013 whilst the ten runners will receive £500 contribution to their promotional costs.
The winners –
Field and Fawcett – York
The Market Square Food and Wine Company – East Grinstead
The Cellar Door at House of Townend – Hull
Palmers Wine Store – Bridport, Dorset
SH Jones – Banbury
The Runners Up –
Park Vintners – Wimbledon
The Wine Centre – Great Horksley, Colchester
The Wine Circle – Virginia Water
The Old Forge – Storrington
Corks Out – Chester
Highbury Vintners – London N5
Tivoli Wines Ltd – Cheltenham
Cheers Wine Merchants – Swansea
Bin Ends at the Bear – Stroud
Ye Olde Bottoms Up – South Croydon
Story by Me – Press release from Wines of Chile