The Oenophiliac

A Wine Writers View on the World of Wine. Formerly Magics Wine Guide and Reviews for Newbies

The Drinks Business – US wines from bought in grapes could be labelled “CHÂTEAU”


A new proposal by the European Commission will allow American wines made from bought in grapes to use the term “château” on their labels if it is given the green light.

French winemakers fear the proposal, to be addressed later this month by the EC’s Common Organisation of Agricultural Markets, would destroy the meaning of the term “château” in regards to unique wines made from a specific site.

Representatives from Bordeaux have denounced the initiative as confusing to French consumers and potentially ruinous to the tradition of château wine production.

They are to meet on Monday in an attempt to coerce the French government into vetoing the initiative.

“There is a great danger that the notion of the château will disappear in France. The consumer is going to feel lost,” Laurent Gapenne, vice-president of the CIVB, told Le Parisien.

“It is unthinkable that the European Commission, which is supposed to defend our interests, approves of this measure. In the US it’s different, they use the term château to create a brand name like Coca Cola or Nike,” Gapenne added.

Winemakers fear that if the move is successful it could spread to other countries.

The proposal however, would allow European winemakers to rely more on the American labelling system, which emphasis the grape variety rather than the specific plot where the grapes were grown.

Gapenne believes that if French agriculture minister Stéphane Le Foll refuses to fight the measure, wine producers could seek legal action.

The “château” label accounts for up to four fifths of sales for winemakers across France.

Story by Lucy Shaw

Courtesy of The Drinks Business

 www.thedrinksbusiness.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Archives

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,738 other followers

Blog Stats

  • 66,084 hits
%d bloggers like this: