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Understanding how consumers talk about and want to engage with wine will be the topic of the Harpers Debate at the London International Wine Fair at London’s ExCeL on May 23.
As part of Harpers’ ongoing Get Engaged initiative, LIWF visitors will be able to hear first-hand insights on how leading retailers, brands and wine personalities are finding new ways to better communicate the intricacies of wine with interested consumers.
Sharing their ideas will be: Andy Phelps, head of BWS at Sainsbury’s, which is using its own consumer trends and shopping data to try and break down the “wall of wine” to consumers; Ian Anderson, director of category development and insights at Accolade Wines, who will look at how its WineNation consumer research has transformed the way it understands consumers’ needs and interests around wine; and Stephen Finch, founder of Vagabond Wines, who has centred his new Fulham-based independent around creating a relaxed environment for consumers to taste wines with food before buying.
The panel will also include wine broadcaster, critic and blogger Joe Wadsack, on what he thinks makes consumers tick; former Tesco wine buyer turned consultant Helen McGinn, who will share her experiences on how she has built up a following on her Knackered Mothers’ Wine Club blog; and wine presenter Christina Pickard, who sets out her views on engaging the consumer this week’s edition of Harpers.
If you would like to register or ask questions in advance, please contact Richard Siddle
Story by Harpers Editorial Team
Courtesy of Harpers Wine & Spirit Trades Review