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ProWein, the international wine and spirits fair which took place in Düsseldorf last week, is expanding next year in Germany, and considering taking the fair overseas.
Show organiser Danila Avdiu of Messe Düsseldorf, told Harpers it was adding one or two more halls, or 1,000m2 of space, in order to cope with “long waiting lists”.
The show already occupies seven halls, and this year showcased 3,930 exhibitors, up from last year’s 3,635. The three-day event also attracted 40,000 visitors from 50 countries, of which more than half came from retail channels and the remainder from restaurant and hotel groups. More than 60% were top managers. Avdiu said the biggest increase in visitors were from the UK and eastern Europe.
One hall will be dedicated to New World countries in 2013 – Michael Cox, European director of Wines of Chile, said he had previously been unable to extend his stand despite increasing demand from Chilean producers.
Avdiu told Harpers that overall demand was coming from existing companies extending stands, and some who exhibited alongside importers preferring to book their own booths in order to conduct international business.
She said the company is also “in talks” about establishing the event in other markets including Asia and North America.
ProWein carries out research on the industry, which Avdiu said “helps us understand our job”, as well as catering for companies looking for “more and more”.
ProWein 2013 will run from March 24-26. A full report on ProWein 2012 will be carried in Harpers’ March 23 issue.
Story by Gemma McKenna
Courtesy of Harpers Wine & Spirit Trades Review