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Do you think your wine label designs stand head and shoulders above the competition?
On the first anniversary of the launch of ukvine.com, the website’s founders James Graham and Daniel Manning have launched ‘designs on wine’, an innovative and exciting competition for wine labels on English and Welsh wine bottles.
Designs on wine, which went live at midnight March 1, St David’s day, is a month-long competition to judge current and future wine labels, judged by a panel of four design and marketing specialists in English and Welsh wine. The completion closes on March 31, 2012.
ukvine editorial director James Graham says: “It has long been my belief that the label on a bottle of wine is a key trigger to its purchase or sampling. Wine in England and Wales have some very good, and very poor, examples of label designs. Our competition looks to set a benchmark for good design and, I hope, galvanise the poorer designs to up their standards.
“I am pleased that the Wine Chap, Tom Harrow, has agreed to lend his name and reputation. He has an interest in English wine, as demonstrated by the staging of the Extreme Grape vs Grain fight night between English wines and beers, which I am pleased to say was a knock-out for the grape.
“The well-known wine journalist Robert Joseph recently tweeted: ‘Anyone who does not occasionally buy a wine based on its label is missing out. Labels are part of the fun of wine.’ I want this competition to put a bit of fun back into the wine world in the UK.”
Winegrowers and graphics agencies can submit up to six labels. Each label can be entered in one or two of the seven categories for £10. Extra categories can be entered for £15 each. Categories are: • Best Sparkling Wine; • Best White wine; • Best Red wine; • Best use of typography; • Best use of images; • Best Re-Design; • Highest shelf appeal.
Each category will be judged by Daniel Manning, Nathan Meyers, Felicity Murray and Neil Philips, experts in wine packaging, on-line retailing, design and marketing. The result will be announced on April 23, St George’s Day. Winners will be awarded rosettes that can be added to their label or used to create bottle stickers.
Daniel Manning says: “The success of New World wines can be attributed to striking graphics as much as the quality of the product. ukvine.com wants to lay down a challenge to UK wine growers: do your labels match up to the best on the market?”
The Judging Panel
Daniel Manning is co-founder of ukvine.com and is a web consultant and marketing manager at Media Link Services, our parent company. His design for the website has been a vital plank in its market recognition.
Nathan Meyers is an interface designing standardista, wine loving photographer based in London, who specialises in visuals, is a bit of a geek and loves all things technology, art, alcoholic and natural and has supported ukvine.com since launch.
Felicity Murray is founder and editor of TheDrinksReport.com, plus editor of Packaging Today. She has a keen interest in the packaging and labelling of wine that she brings to the competition judging.
Neil Phillips (The Wine Tipster) is a presenter, speaker, wine expert, foodie, Master of Ceremonies, writer and horseracing pundit on TV, online via podcast and Web TV, at live shows and on radio. He is a regular presenter for Waitrose on English Wines. His habit of presenting talks at a certain Oxfordshire stately home, has led him to be dubbed ‘The Marlborough Man’ by ukvine.com.
A downloadable entry form is now available online www.ukvine.com
For more information, contact
James Graham, editorial director
020 8689 4538 mobile 07969 865 881 @ukvine
ukvine.com in brief
ukvine.com launched on St David’s day, March 1, 2011 and immediately enjoyed great recognition within the industry.
By its first anniversary, the website had been visited by 16,667 UIPs and recorded 242,354 hits.
The website’s coverage is aimed at all aspects of the supply chain for wine produced within the UK but excludes so-called British wine. Editorial coverage has been given to vineyard suppliers, growers, wineries, marketing, on- and off-trade retailing of English and Welsh wine – and the latest attempt to produce Scottish wine – throughout all main wine producing regions of the UK.
Good luck to all that enter.