The Oenophiliac

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Royal Tokaji appoints Bibendum as UK agent

Royal Tokaji has appointed Bibendum as its agent for the UK market.

Royal Tokaji’s range of award winning wines includes the Aszú wines on which the region’s fame was founded and more modern creations including Dry Furmint, Mézes Mály Dry Furmint and Late Harvest.

The range of Aszú wines consists of Blue Label 5 puttonyos and a unique selection of 6 puttonyos wines comprising of Gold Label, Birsalmás, three First Growth vineyards (Betsek, Nyulászó, Szt. Tamás) and one Great First Growth, Mézes Mály.

In truly exceptional years, four times in our history to date, Royal Tokaji Essencia is produced.

Charlie Mount of Royal Tokaji said: “We would like to thank our existing agent, Blavod, for their exceptional efforts on behalf of the brand.

“The Royal Tokaji portfolio has enjoyed strong growth in the UK market over the past three years in a challenging trading environment.

“Our new partnership with Bibendum will allow us to build on these foundations, support our existing partners and bring our unique wines to even more people, particularly in the on-trade and independent sectors.”

The partnership will take place from January 30.

Story by Carol Emmas

Courtesy of Harpers Wine & Spirit Trades Review


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This entry was posted on January 26, 2012 by in News. and tagged , , , , , .


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