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Bibendum has extended its on-trade training programme to include bespoke academies for larger customers — combining wine education with business training.
Each academy syllabus is tailored to the customer, but includes modules on writing wine lists, market trends, food and wine pairing, and team training. WSET qualifications are also available.
The courses take place over three months and involve regular workshops, on the job assignments and ongoing assessments.
Bibendum training manager Sarah Henson said: “Effective wine training is all about professional development and changing behaviour rather than just passing on bite-sized nuggets of information. We target specific roles within each business and ensure that everyone that attends a Bibendum wine course leaves much better equipped to sell wine within their business.”
Park Inn, Radisson Hotels and Living Room are now undertaking the course, following a pilot scheme with Malmaison and Hotel du Vin last year. In the six months following HdV’s academy, average wine spend increased in 75% of the hotels involved, with an average increase in sales of over 10%.
Story by Gemma McKenna
Courtesy of Harpers Wine and Spirit Trades Review