The Oenophiliac

Bringing you stories from the world of wine and beer.

Bibendum launches on-trade training academies


Bibendum has extended its on-trade training programme to include bespoke academies for larger customers — combining wine education with business training.

Each academy syllabus is tailored to the customer, but includes modules on writing wine lists, market trends, food and wine pairing, and team training. WSET qualifications are also available.

The courses take place over three months and involve regular workshops, on the job assignments and ongoing assessments.

Bibendum training manager Sarah Henson said: “Effective wine training is all about professional development and changing behaviour rather than just passing on bite-sized nuggets of information. We target specific roles within each business and ensure that everyone that attends a Bibendum wine course leaves much better equipped to sell wine within their business.”

Park Inn, Radisson Hotels and Living Room are now undertaking the course, following a pilot scheme with Malmaison and Hotel du Vin last year. In the six months following HdV’s academy, average wine spend increased in 75% of the hotels involved, with an average increase in sales of over 10%.

Story by Gemma McKenna

Courtesy of Harpers Wine and Spirit Trades Review

 harpers.co.uk

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Information

This entry was posted on September 16, 2011 by in News..

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 1,411 other followers

Blog Stats

  • 70,744 hits
%d bloggers like this: