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Grupo Codorniu’s Rioja brand, Viña Pomal, is to be the official wine sponsor of a rugby sevens final to be televised on ESPN.
The brand is the will sponsor the J.P. Morgan Asset Management Premiership Rugby 7s Series Final.
It means Viña Pomal will be on TV for the first time ever reaching TV audience of 250,000 with perimeter branding.
The tournament will be televised on ESPN from July 15, and every subsequent Friday until August 5.
Carolyn d’Aguilar, brand manager for Grupo Codorniu still wines, says: “Rugby indexes highly with Rioja drinkers TGI 2010 and our target audience who are predominately professional males.
“Viña Pomal’s sponsorship of JP Morgan Premiership Rugby 7s series is a great way to connect with our target consumers, raise the profile of the brand and support key listings with related promotions.”
July 15: The Recreation Ground, Bath
July 22: Franklin’s Park, Northampton
July 29: Edgeley Park, Stockport
August 5: Series final, Twickenham Stoop, London
Story by Carol Emmas
Courtesy of Harpers Wine and Spirit Trades Review
Time to talk to my Codorniu rep. See if she can ‘donate’ a ticket or two.