The Oenophiliac

A Wine Writers View on the World of Wine. Formerly Magics Wine Guide and Reviews for Newbies

Emiliana pushes premium message


Emiliana Vineyards is on a mission to establish itself as Chile’s leading premium organic producer thanks to a packaging revamp and newlook logo.

The redesign across Emiliana’s five ranges has take a year to complete and aims to gives the wines a “cleaner, more elegant look”, according to marketing manager Claudia Martinez Solari.

“We’re working very hard to communicate about our organic credentials but based on quality,” she said.

Martinez Solari described the company’s previous logo as “shy” and said that the overhaul will unite all the ranges under one umbrella.

The next step will be developing an advertising campaign for Emiliana’s Adobe Reserva line, Martinez Solari added. “We want to educate and teach that we have premium quality wines and they’re organic.”

In addition, a Chardonnay/Viognier/Marsanne/Rousanne blend will be added to Emiliana’s Signos De Origen range, and the Novas range will be expanded with the addition of a Viognier.

The producer is also launching a supermarket exclusive in Tesco called O by Emiliana, which will include a Viognier and Syrah.

Emiliana claims to be on of the biggest organic wineries in the world, with 900 hectares of certified organic and 583 hectares of certified biodynamic vineyards producing 4 million litres of wine across Casablanca, Maipo, Cachapoal, Colchagua and Bio Bio.

Story by Laura Clark

Courtesy of Harpers Wine and Spirit Trades Review

http://harpers.co.uk

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on June 22, 2011 by in News..

Archives

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,737 other followers

Blog Stats

  • 65,320 hits
%d bloggers like this: