The Oenophiliac

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Mumm stengthens its association with food


Champagne G.H. Mumm is rolling out a limited edition neck collar to promote its new Gourmet Explorers’ competition.

One lucky couple will win a grand tour around France that takes in some of country’s top Michelin-starred restaurants. Starting in Paris, they will visit L’Ambroisie (three stars), L’Espadon (two stars)and La Table (one star) before traveling to Champagne where they will dine in the Royal Champagne Hotel’s one Michelin star restaurant and also at Restaurant Jacky Michel (one star).

The initiative is designed to heighten awareness of the brand’s long-standing relationship with fine food.

“Since its foundation in 1827, G.H. Mumm has been synonymous with gastronomy: the house style focuses on Pinot Noir which provides both fruit and structure – two vital elements when it comes to successful wine and food pairing,” a spokesman said.

Around 10,000 promotional bottles across the range (Mumm Cordon Rouge NV, Mumm Rosé and Mumm Demi-Sec NV) will be available in multiple grocers from this month.

Story by Laura Clark

Courtesy of Harpers Wine and Spirit Trades Review

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This entry was posted on May 25, 2011 by in News..

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