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Wines of South Africa is rebranding its biennial Mega Tasting in London as Cape Wine Europe.
The move aligns the event more closely with Cape Wine, its main tasting event held every two years in South Africa itself.
Cape Wine Europe takes place at Earl’s Court on October 11 and 12 and is expected to attract visitors from a wider range of countries, including the Netherlands, Belgium, Germany, Denmark, Sweden, Canada and the US.
Wines of South Africa chief executive Su Birch said: “Cape Wine in South Africa is the southern hemisphere’s most successful professional wine show and has become a highlight on the international calendar amongst both the trade and media internationally.
“The Mega Tasting is also a ‘must attend’ event in Europe and it therefore makes complete sense to align the Mega Tasting with Cape Wine and rename the event Cape Wine Europe.”
The new website, capewineeurope.com, is currently under construction but further details about Cape Wine Europe will be available there shortly.
Story by Graham Holter
Courtesy of Off Licence News.