The Oenophiliac

A Wine Writers View on the World of Wine. Formerly Magics Wine Guide and Reviews for Newbies

Wines from Rioja in sampling push


Wines from Rioja has joined up with this year’s London Restaurant Festival as official wine partner to sample Rioja wines to thousands of consumers.

Over the two week festival, wines from Rioja will be served at a number of official festival events including The Big Quiz and the London Restaurant Festival Debate.

The generic body will also be serving its wines at the Festival awards, which champions the best menus and venues as voted by the public, and will be working with Spanish restaurants to create Rioja and tapas matched menus.

Now in its third year, the Festival will run from October 3-17.

Anna Harris-Noble, account director for the UK office of Wines from Rioja, said: “Since its inception in 2009 the London Restaurant Festival has become one of the key fixtures in London’s gastronomic calendar and we’re sure that Riojan wines will be popular with the 50,000 people who will be enjoying the programme of events. With the popularity of Spanish food and wine soaring, it is a great opportunity to highlight the diversity and quality of Riojan wines to consumers in the capital.”

Story by Laura Clark

Courtesy of Harpers Wine and Spirit Trades Review

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Information

This entry was posted on May 12, 2011 by in News..

Archives

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,737 other followers

Blog Stats

  • 65,320 hits
%d bloggers like this: