The Oenophiliac

Bringing you stories from the world of wine and beer.

Lanson engages with Champagne drinkers

Educating consumers and the trade about Champagne is at the heart of Lanson International’s new L’Académie de Lanson concept.

The push includes a new interactive website – – with dedicated consumer and trade sections, and a link-up with the Academy of Food & Wine Service, which sees L’Académie de Lanson becoming the headline sponsor for the AFWS’s Restaurant Manager Hall of Fame.

Lanson International will also become the first wine brand to be accredited and kite marked by AFWS as a trade educator.

Paul Beavis, managing director of Lanson International UK, said: “L’Académie de Lanson has been launched to inform and engage with all champagne drinkers; from the consumer wishing to explore and understand different styles, to members of the food, drink and hospitality trade who work to stock, serve and recommend a balanced champagne offering, whether it be in an on or off-premise situation.

“In our eyes, L’Académie is a continuation of a journey first embarked upon by the Champagne Lanson team in 2008. We identified a notable lack of knowledge about champagne in comparison to still wines and a desire to learn more. Education and information has been a core part of our communication ever since and L’Académie de Lanson is an extension of this.”

The latest version of The Lanson Little Black Book is now available to request from

Story by Laura Clark

Courtesy of Harpers Wine and Spirit Trades Review

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


This entry was posted on May 11, 2011 by in News..

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 1,411 other followers

Blog Stats

  • 75,205 hits
<span>%d</span> bloggers like this: